Shred415 system refresh

We redefined what Shred415 is. 4, 15 minute intervals of the best workout on the planet. Updated design guide CLICK HERE.

Shred415 Hype Reel 2018 | Creative Direction, Video Editing, Design

shred415 LOGO REFRESH

old logo.jpeg

Old Logo - This was missing a piece of excitement that comes within shred 415 classes. The font was also more of a militant feel than a welcoming feel. The guy at the front end… he just needed to go

SHRED415 WORDMARK FULL COLOR.png

New Logo - The updated logo still had some carryover pieces from the old logo with gaps in the lettering, however it was done in a way that looks less like stencil and more intentional. The 4/15 was also intentionally separated to drive home the 4, 15 minute interval classes

interior design

I redesigned the Shred415 interior from undefined and haphazard to a thought out, franchise-ready brand platform. Identity pitch click here

new market/go CAMPAIGNs

I developed a series of IG/FB informational stories and social posts for entering new markets.