Old Moxie Logo - Group of feather forms adds energy but distracts from the brand name which gets lost in the mass of dynamic, feathery forms.

New Moxie Logo - Hand-drawn font creates a simple, energizing mark that allows the brand name to be the hero. The Plume and the feather form build off of the visual equity of the feather grouping from the original brandmark. The effortless, precision of the placement of The Plume delivers the idea of skillful, while the dynamic, upward motion communicates celebratory. A plume is an ornamental element added to accentuate the beauty of the wearer.